TOMS. A short name, but a far-reaching presence. I spotted the CEO of TOMS, Blake Mycoskie, practicing his golf game at the Pebble Beach driving range for the upcoming AT&T Pro-Am Tournament yesterday (see above photo on the left). What caught my eye was not only his red party pants, but the inscription on his golf bag: "Chief Shoe Giver." What a title! One to be very proud of for sure...
How did TOMS come to be? During his Argentine adventure in 2006, Blake crossed paths with children from the area that were living barefoot. From this eye-opening experience, he was compelled to find a way to brings shoes to them... hence the creation of TOMS. With every pair of TOMS shoes purchased by a customer, the company gives a pair of new shoes to a child in need. Fast forward to 2010 and TOMS had given over 1 MILLION pairs of new shoes to kids in need around the world. AMAZING!!!
Not only does the company's "One-to-One" mission put a smile on my face, but their products do as well. Their shoes have personality providing the customer a fun way to express her/himself. Look at the below image - many playful and on-trend patterns! Stripes, polka dots and plaid just to name a few. Since beginning business 6 years ago, their assortment has expanded, including shoes for all ages (men, women, children), in different silhouettes (the "classic" as shown above, wedges, ballet flats & more) and in novel designs (authentic patterns, fabrics, bling). Additionally, TOMS now offers eyewear.
TOMS is a breath of fresh air. An accessory company based on generosity, creativity and self-expression is one to be celebrated. Cheers to TOMS, red party pants and the inspiring "Chief Shoe Giver," Blake Mycoskie!
Visit TOMS' website for more scoops about the company and their products:
http://www.toms.com/
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